The annual Spring Expo, presented by radio stations 987 The Big Boy and Cheyenne County Country, and Sutton Home Gallery, returns this year with a continued focus on connecting local businesses with customers from across western Nebraska, northeast Colorado and southeast Wyoming.
The two-day event provides businesses and organizations the opportunity to showcase products and services, meet potential customers face-to-face and build brand awareness through booth displays, demonstrations and direct interaction. Past expos have featured a wide variety of vendors, including home improvement companies, health and wellness providers, retail shops, food vendors, service-based businesses and nonprofit organizations.
Last year’s Spring Expo drew dozens of vendors from the region, including businesses from Sidney, North Platte, Scottsbluff and Sterling. Attendees were able to explore everything from furniture and appliances to health care services, automotive offerings and specialty retail.
Sutton Home Gallery owner Nick Sutton says they’ve been a part of the expo every year since he and his wife Anita took over the the downtown Sidney furniture store. He said the event has consistently delivered strong results for participating businesses.
“It’s a good way to get in front of new customers. Every year the expo seems to grow and get bigger and bigger,” Sutton said. “It’s a good way to expand our customer base and reach new customers that are either moving to the area or just traveling through. We can capture all of them and get a good first impression.”
Many vendors offer giveaways and door prizes throughout the weekend, helping drive traffic and engagement at booths. Concessions will also be available both days of the event.
Sutton said the expo continues to be an effective way for businesses to increase visibility and reach new customers.
“Get some outreach, do some networking, meet your customers, get in front of your customers,” he said. “Let them put a face to the name and see what you’re about. It’s your opportunity to sell yourself to the community. Tell them what you’re about and what you can do. Explain to them why they should come in and buy from you.”
Booth space for the 2026 Spring Expo is limited, and organizers encourage interested businesses and organizations to reserve their space early. Businesses and organizations interested in participating can call 308-254-5803 or email thebigboy@newschannelnebraska.com for registration information.